Remodelers’ Customers Like Quality, Professional Designations

Eye on Housing

A previous post discussed hiring a professional remodeler, with an emphasis on those remodeling projects (like roofing or HVAC work) that most often involve homeowners hiring a contractor as opposed to attempting it themselves. This one deals with the choice of a particular contractor.

The evidence comes from a question on NAHB’s most recent Consumer Preference Survey that asked potenital customers what they look for when choosing a contractor for their home construction projects. (The question didn’t distinguish between remodeling and new construction contractors, on the theory that the desirable qualities would be similar for both.)

In particular, the question asked customers to rank the importance of five contractor attributes on a scale from 1 through 5 (1 being most important; 5 least). “Reputation for quality construction” easily came in first, ranked most important by 45 percent of customers—over twice the “most important” percentage for any other attribute on the list.

Contractor Attributes

This naturally leads…

View original post 175 more words

Leave a comment